Two plans, priced by team size. Both are built from your CRM data in 5 business days, with an optional scope check and readout, and include 3 months of Plan Pulse.
| Plan | Up to 10 AEs | 11 to 40 AEs |
|---|---|---|
| Capacity Plan How many AEs, when, at what quota, and the pipeline it takes | $750 | $1,950 |
| Operating Plan Everything: data health, scenarios, GTM changes, ICP tiers, comp recommendations, operating cadence, summary deck | $1,950 | $4,500 |
| Plan Pulse after the 3 included months Monthly actuals against plan, early warnings, updated plan page | $400 a month | $900 a month |
Plan Pulse renews monthly after the included 3 months and can be canceled anytime. Invoice available for the 11 to 40 AE band.
| Free Gap Report | Paid plan | |
|---|---|---|
| Built from | 8 numbers you estimate | Your CRM history, deal by deal |
| Covers | AE capacity and pipeline volume | Hiring, quotas, pipeline by source, territories, comp, and the operating cadence |
| Data health | None | Score, top issues, and scalable fixes |
| Scenarios | 4 sliders | 4 costed scenarios with a recommendation and a sensitivity chart |
| Revenue types | One blended target | Split by subscription and usage |
| You get | This page and an email | A private plan page, the Excel model with every formula, and a summary deck |
| Tracking | None | 3 months of Plan Pulse included: monthly actuals against plan |
Every plan can be put into practice with Patrick, priced on the scope you need:
| Planning diagnostic Your plan built on your data, plus a readout and a 90-day roadmap | $5,000 fixed, 2 weeks |
|---|---|
| Territory and coverage design Books sized to each AE's quota, new hires given real accounts, tier A covered, pipeline targets by territory | $6,000 to $8,000 fixed |
| Fractional Head of RevOps About a day a week: cadence, forecast, comp tied to the plan, hiring calendar | $8,000 a month, 3-month minimum |
The diagnostic fee is credited to the first month of a retainer. Two retainer clients at a time.
Priced against one hire. A fully loaded AE typically costs $150k to $250k a year. If the plan stops one hire you don't need, or times one you do, it has paid for itself many times over.
Book by Dec 1. Most FY27 plans go to the board in November and December. Plans booked by Dec 1 are delivered before most board meetings. I take five plans a month.
On time and ready to run, or you don't pay: delivered within five business days of receiving complete data, with every assumption documented and one round of revisions. If it's late, or you tell us within 14 days of delivery that it isn't ready to run your year on, you get a full refund within 10 business days. A plan that confirms yours is sound counts as a good outcome.
A 30-AE team gets several times the dollar impact of a 6-AE team from the same plan, and the model is larger.
No. If you have a RevOps lead, the plan gives them a finished first pass to review and own.
Any CRM that exports deals and companies to CSV, including HubSpot and Salesforce.
Not required. Every plan is delivered async, and questions are answered by email within one business day. If you want to talk before buying, book a 15-minute call.
You can, and it's worth trying. We tested it: given our sample company's CRM export, Claude found the same ramp and attainment problems we did. Where it broke was the decision. It recommended hiring 6 AEs, 4 of them starting in January, while its own numbers said the pipeline couldn't feed them. Gapline caps the plan at what your pipeline and hiring calendar can actually deliver, compares every option on cost per dollar booked, and someone who has run this signs off on it and can run it with you. See the side-by-side.
Company-level fields only, never contact data. Used only to build your plan, deleted 90 days after delivery or sooner on request. Details on the data handling page.